Dhun Wellness
Project Overview
The best way to handle a wellness brand’s online presence is to create a flow that mirrors the essence of wellness itself—smooth, stress-free, and intuitive. We analyzed how the design aligned with their brand identity, evaluated content placement, and imagined user journeys step by step. The idea was to suggest improvements that make wellness accessible, without overwhelming the calm atmosphere.
Key insights
Clarity vs Calmness
Minimalism works, but over-minimalism can make users click around too much before finding answers.
Content Hierarchy
Key offerings and programs need to be prioritized upfront rather than hidden deep inside menus.
Booking Experience
Wellness is about reducing stress, so a booking flow should feel as easy as deep breathing.
Visual Harmony
The color palette and layout do justice to the brand identity, but contrast in CTA buttons could make user actions smoother.
Design Challenges
While the Dhun Wellness website radiates peace and minimalism, it slightly compromises on functionality. Visualink noticed that some users might struggle with navigation, as information on services, pricing, and programs isn’t immediately visible. The soothing visuals and text-heavy layouts can sometimes slow down the user’s ability to act quickly—be it booking a consultation or exploring wellness programs. The challenge here was not about beauty, but about making sure the website’s calmness didn’t turn into confusion.
Achievements
User Flow Awareness
By highlighting how navigation could be refined, Dhun Wellness can create a seamless digital experience matching their offline values.
Conversion Focus
Identifying where CTAs and service highlights could be emphasized paves the way for increased engagement and bookings.
Trust-Building
The design helps build credibility and reassurance, essential in health and wellness services.
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Jarrad Seng Photography